There is immense transformation that is taking part with the digital media at the heart of all major platforms with the media and entertainment industry. This ranges from print, TV, films, advertising, gaming, animation, radio and music. Digital media is not only part of the chain of distribution platform which has transformed into a core revenue generation avenue. There are a number of organizations which are rapidly adopting the various digital strategies.
It has become more challenging especially with the changing digital landscape which are part of the business models and the economic aspect of it. There is the need for a major shift in the mindset and approach especially due to the stiff nature of competition and the dynamism of the market place.
Core Areas for AI and Automation
There are different fields which are still affected with the increased use of AI Here is a list of the core areas which are largely affected with the continued growth of automation and AI
This takes care of the unstructured data which makes for an ideal approach for image, speech, video and text analytics. There exists various media houses which depend on the advance analytics while using the various parameters for customer data. Some aspects which are captured here include demographics, current trends and market scenarios.
This has been with the incorporation of the AI-based content for improving the dynamic ad insertions as part of their offerings. This has majorly cause the enhanced contextualization for the customer experience especially through intention, trigger, context and insight that is used to enrich the customer experience through the use of AI.
The facilitation for the turning of the significant and unstructured part for user information are part of the cognitive technologies. This forms part of structured, meaningful and correlated data which is further placed into categorized databases. This is used by different firms for provision of unique insights to get higher customer engagements while improving and attracting the targeted content for higher monetization.
Basis for the storyline for themes of content, gaming and events are part of the development of AR/VE which is interactive content which is aided with the use of AI. With the 360 degree view of the live event, it is captured and enhanced through the use of the different AI techniques to offer viewers with a feel of the event.
The state of personalized shopping experience is enhanced further with the use of AI. This leads to the facilitation for the creation of VR sport events, fantasy leagues and other proactive engagement which has led to the predictive merchandise option for organizers. Predictive analysis of AI is also helpful to organizers in form of pitch report, team report, weather report and crowd report.
There is additionally the application of AI as part of movies for conducting visual analysis used for tracking emotions in addition to audio analysis for music and tone of voice.